Christmas 2021 Campaign

OVERVIEW

For the Joules AW21 Christmas campaign I was creative lead and worked on the initial concept alongside senior stakeholders and the marketing team, working on everything from art direction of the photoshoot, all the way through to all the final customer facing assets.

This involved managing my team of 3 designs to create a cohesive multi-channel campaign and deliver all final assets required to support the 3 month long Christmas campaign.

Final assets included, in-store windows and POS, multiple emails, website refreshes and social assets as well as multiple photoshoots for the campaign.

ROLE

CAMPAIGN & TEAM MANAGEMENT
ART DIRECTION
PRINT DESIGN
WEB DESIGN