FREELANCE CLIENTS
Website design
& development
ROLE
Owner @ Twin Pines Creative
SKILLS
Web Design
UX Design
Web Development
OVERVIEW
Alongside my full-time roles, I run Twin Pines Creative, a design studio where I specialise in creating bespoke branding and fully designed-and-built websites for independent creative businesses. My focus is on crafting beautifully considered online experiences that are easy for clients to manage and intuitive for customers to navigate.
Working closely with each client, I translate their brand story into a cohesive digital presence, from UX-led wireframes and visual design to full build and launch. I design and develop using platforms such as Squarespace and Shopify, ensuring every site is responsive, accessible and commercially effective.
Below is a selection of websites I’ve had the pleasure of designing and building, each one created in close collaboration with clients looking to bring their ideas to life online.
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Begin with understanding each client’s brand, vision and customer base
Identify key goals (portfolio showcase, product sales, service promotion, content hub)
Map out tone, visual style and content needs
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Create page structures based on user flows and content hierarchy
Plan navigation, layout rhythm and responsive behaviour
Ensure a seamless experience across mobile and desktop
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Develop design concepts tailored to each brand’s personality
Use typography, colour and imagery to create a distinctive look and feel
Apply consistency across all site components and templates
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Develop full websites using Squarespace or Shopify, ensuring flexibility for client editing
Customise templates, layouts and blocks to match design vision
Optimise performance, accessibility and mobile responsiveness
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Provide training and guidance for easy client management
Ensure all sites are SEO-ready with clear content structures
Deliver a polished digital presence ready for long-term growth
APPROACH & PROCESS
OUTCOME
Delivered multiple fully designed and built websites that reflect each client’s brand personality
Created user-friendly, responsive sites that support business goals, from portfolios to online stores
Built long-lasting client relationships through collaborative design processes
Enabled clients to confidently manage and grow their digital presence through intuitive CMS platforms
WHY IT MATTERS
This work demonstrates my ability to combine UX strategy, design craft and hands-on development, providing end-to-end digital solutions for small businesses. These projects highlight my versatility as a designer and my ability to transform brand identity into functional, beautiful online experiences.
